Previous Partners:
RYOBI
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Ryobi was the official partner of Home Improvement Month in 2010. Ryobi’s corporate philosophy is to create a sound and dynamic corporation through technology, trust and challenge.
In 2010, they featured on 53 radio stations across the UK with an overall reach of 10.6 million. Craig Phillips was the perfect spokesperson for Ryobi and Home Improvement Month and the Ryobi One Plus drill was a fantastic prize that received exceptional interest from radio presenters. |
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FLOORS-2-GO
Floors-2-Go were the official Partner of Home Improvement Month in 2007. They are one of UK’s biggest wood flooring specialists with the largest range of natural flooring and laminate flooring products in the UK. Floors-2-Go have stores nationwide and believe in providing quality flooring for homes at unbeatable prices. Not only that but with almost 40 stores nationwide they are able to offer support at a local level. As part of Home Improvement Month in 2007, Floors-2-Go featured on 21 radio stations with a total reach of 4,940,000. The Floors-2-Go brand wanted to be positioned as the place to buy smooth flooring. This was achieved through various competitions. |
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SPEAR & JACKSON
Spears and Jackson were the official Partner for Home Improvement Month in 2011. Independent Media News aimed to raise awareness of Spear and Jackson throughout Home Improvement Month. As the experts in digging, cultivating and cutting tools, they were featured on 25 radio stations with a overall reach of 6.2 million. There were several competitions with prizes from Spear and Jackson over Home Improvement Month. Spear & Jackson’s products have become widely recognised for their heritage and high quality. The Group has expanded through acquisitions and we have also reduced costs by relocating selected manufacturing operations to Asia. |
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BUILDERS SUPERSTORE
Builder Superstore wanted to raise awareness of Builder Superstore and the quality building materials and savings that they offer. Tom Klein set up Builder Superstore to give power to Brits who are looking to build and renovate. Differing from the average DIY store, Builder Superstore offers expert advice on all aspects of building and renovation to customers.In 2010, Builders Superstore was featured on 33 radio stations with a weekly reach of 32,733,000. Tom Klein discussed the issues that come with the decline of DIY and competitions were run with prizes from Builders Superstore. |
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FLYMO
In April 2011, Flymo was the official Partner for Home Improvement Month. IMN aimed to position Flymo as the UK’s leading garden brand for lawn mowers and grass trimmers. Flymo continues to be a leading UK brand in the Husqvarna profile. Husqvarna is now the world’s largest producer of outdoor products including robotic lawn mowers, garden tractors, chainsaws and trimmers and employs 15,400 employees across the globe. They operate in more than 100 countries and has an operating income of SEK 1.7 billion (£1.6 billion). |
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